If you have ever had a La Sirena cigar you will understand the passion Arielle has for cigars. Based out of NYC, La Sirena Cigars was established in 2009 and has been wholly owned since by Arielle Ditkowich, aka the Mermaid since 2014. The creation of the brand was the result of a chance meeting between Nestor Miranda and Arielle at a cigar event in New York City she was attending with her father. We all know Nestor loves the world of tobacco and cigars and when he met Arielle they clicked right away. She was a woman who loved the leaf, and had an inert desire to learn as much as she can about the cigar world.